Your cart

Your cart is empty


About Us

Discover Our Story: Crafting Elegance and Excellence

Welcome to Sonny's Jewellers Birmingham

Sonny’s Jewellers is situated in the Birmingham Jewellery Quarter. It is the place you will find a perfect piece of jewellery for every occasion as well as trustworthy jewellery repairs, jewellery remodelling and recycling of precious metals. Sonny’s Jewellers creates lasting memories of treasured moments by taking you on an eye-opening journey, step-by-step, to find jewellery that is perfect for you.

sonnys jewellers Birmingham showroom

Sonny's Jewellers In The Jewellery Quarter

We are an independent family-run jewellers, based in Birmingham's Jewellery Quarter since 1968. We boast an extensive jewellery collection, from earrings, dress rings and bracelets to wedding, engagement, and eternity rings. We pride ourselves on having something for everyone, and the friendly, personal service provided by our award-winning team.

Visit us in the Jewellery Quarter to explore an exquisite array of our finest jewellery collections. There is something for everyone including stunning diamond engagement rings, elegant gold pendants, and a dazzling selection of earrings and bracelets. As a jewellers in Birmingham, we are proud to be part of the historic Jewellery Quarter's history.

Our Team

At Sonny's Jewellers, our dedicated team is here to cater to all your jewellery needs. Whether you're in search of the perfect gift, need expert advice on custom creations, or seek assistance with engagement and wedding rings, we've got you covered. With in-house goldsmiths, diamond specialists and designers, our team can assist you with any enquiries and guide you through our design process. We're also your go-to destination for jewellery restoration, jewellery repairs, and staying on top of the latest trends. Visit us in-store or get in touch to discover our Birmingham jewellery.

Fine Gemstone Jewellery

At Sonny's Jewellers, we have beautiful gemstone jewellery collections for you to explore. We offer a vast variety of gemstones set in an assortment of precious metals such as stunning 18ct and 9ct gold, rose gold and platinum. With a wide range of options to choose from, our Birmingham jewellery is sure to bring out your inner glow. Come see our gemstone jewellery collections and find the perfect piece that suits your style.

Gold Jewellery Birmingham

Our timeless gold jewellery collection is crafted with precision and passion, each piece reflecting our dedication to providing beautiful jewellery that will last a lifetime. From stunning gold hoops to classic gold necklaces, our gold jewellery is bound to include something for every occasion. Whether you're looking for everyday wear gold jewellery, gold jewellery for a wedding or an event, or as a gift to a loved one, at Sonny's Jewellers Birmingham our friendly team are always happy to help you find the perfect piece.

Our Community

We believe in helping our community and supporting the Birmingham culture which is why at Sonny's, we have participated in a range of charity events including the Birmingham Dragon Boat Race in support of Birmingham Children's hospital and the Secret Supper in aid of Parkinsons support.

Award Winning Birmingham Jewellers

The Retail Jeweller UK Jewellery Awards stand as the United Kingdom's longest-running and most prestigious event within the jewellery and watch trade awards. These awards are dedicated to acknowledging excellence across various categories, spanning areas including design, customer service, retail, and supply.

UK Jewellery Awards Winner

UK Jewellery Awards 2021


NAJ 2022 awards finalist

NAJ Awards 2022


inspiring independents 2022 finalist

Inspiring Independents 2022


UK Jewellery Awards Finalist

UK Jewellery Awards 2022


retail jeweller inspiring independents 2023 winner

Inspiring Independents 2023


UK Jewellery Awards 2024