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Our Awards

Since our establishment, Sonny's Jewellers has strived to redefine the art of fine jewellery and exceptional customer service. Our commitment to excellence has been acknowledged and celebrated by industry leaders, reinforcing our position as a pinnacle of distinction in the jewellery world.

Over the years, we have been honoured with several prestigious awards, testament to our unwavering dedication and passion for the craft.

Retail Jeweller - Jewellery Retailer of the Year 2024 (Five stores or fewer)

We are proud to announce that we have won the Jewellery Retailer of the Year award 2024 (five stores or fewer)! We have a fantastic sales team and provide some of the best services including jewellery repairs, ear piercings, permanent jewellery and jewellery re-modelling.

Here are some of the kind words from the judges at Retail Jeweller: "Sonny's Jewellers prides itself on having more than 20,000 pieces in stock, but it backs this up with the little details and great sales team. It's a very impressive business." and "Sonny's plays a role in the industry and participates, which is something that should be recognised."

Sonnys Jewellers Retail Jeweller awards Inspiring Independents 2023

Retail Jeweller - Inspiring Independents 2023 - The Midlands

Retail Jeweller's Inspiring Independents, in association with WOLF, is specifically crafted to acknowledge the accomplishments of independent businesses operating within the jewellery and watch sector across the UK and Ireland. 

In the year 2023, this prestigious award proudly designates Sonny's Jewellers as the regional champion for the Midlands, a notable distinction within the esteemed list of the top 100 independent jewellery and watch retailers throughout the UK and Ireland.

Sonnys Jewellers Retail Jeweller awards Inspiring Independents 2023
Sonnys Jewellers Retail Jeweller awards Inspiring Independents 2023
Sonnys Jewellers Retail Jeweller awards Inspiring Independents 2023
Sonnys jewellers Retail Jeweller - Retail Sales Team of The Year 2021

Retail Jeweller - Retail Sales Team of The Year 2021

The UK Jewellery Awards, in association with the Betts Group, stand as the United Kingdom's longest-running and most prestigious event within the jewellery and watch trade awards. These awards are dedicated to acknowledging excellence across various categories, spanning areas including design, customer service, retail, and supply.

Sonnys jewellers Retail Jeweller - Retail Sales Team of The Year 2021

In the year 2021, Sonny's Jewellers proudly attained the distinction of Retail Sales Team of the Year. This recognition serves as a testament to our exceptional level of enthusiasm and unwavering commitment within our sales team.